I clicked on a link to read this Twitter thread and the initial page looks like that. I drew a helpful red rectangle around the content I am interested in. The content this link is specifically targeting. The link Twitter gave to someone who wanted to show me this thread. Yet the “thread” itself occupies less then 20% of the main content div, probably less then 10% of the whole page. The rest is all engagement and growth hacking bullshit. Fuck you, Twitter.